15 Useful International Internet Marketing Search Terms

A recent conversation with international search marketers recently showed that the range of experience ranged from expert to beginner,despite their influential career positions. By the way, this doesn’t mean they weren’t all highly talented people – their way to get goals/positions were just very different.

The discussion makes us realize the importance of understanding the things – Internet Marketing Search Terms for you -

Page Rank

Created/owned by Larry Page and Sergey Brin and the original basis for the creation of Google Page Rank, the concept of inbound links creating authority and that authority being passed to the next in the chain. PageRank is a numeric value that represents how important a page is on the web.  It alos depends upon the quality of minimum outbount link on that perticul web page.

Calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

That's the equation that calculates a page's PageRank. It's the original one that was published when PageRank was being developed, and it is probable that Google uses a variation of it but they aren't telling us what it is. It doesn't matter though, as this equation is good enough.

In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.

Page Speed

it’s simply the time it takes for a page to appear to the user. how much time take to loaad on user's computer screen of a webpage. the measurements Google uses are taken from the browser and so take account of the speed of delivery of the page at a local level. we can’t just measure the size of the page and extrapolate what the speed might be !

SEO-Localization

SEO-Localization is a combination of localization or translation with on the web page search engine optimization. That is stating the obvious, but the trick behind the combination of these two processes is that they normally conflict.

Canonical Meta Tag

A meta tag which is included in the page HTML to indicate a single URL for otherwise duplicate content. Useful for global websites especially where they run content in world languages such as English, Spanish or French and where the same content is cascaded to all same language countries.

<link rel="canonical" href="http://www.abc.com/services.php?item=lucknow-blog"/>

CDNs

CDN stands for “Content Delivery Network”. Purpose of these networks to improve the user experience for using websites because they deliver quickly and have high availability. Global websites (.com) are important users of CDNs and this has become more important due to the speed of delivery of content now factoring into search engine algorithms. The downside of CDNs is they typically show search engines URLs not from the country the websites target.

Click Through Rate

A common term for pay per click ads of websites for many years. It means the percentage of users which see an ad and click on adds. Now it has been adopted by the organic search algorithms of search engines including Yandex, Google and Baidu.

Geo-Selector

Every global website needs a geo-selector if users need to be able to navigate to different countries or languages. Geo-selectors which cannot be crawled correctly by search engines are damaging to their owners’ website SEO performance. Geo-selectors need to be fixed or alternative methods of geo-targeting should be adopted.

Geo-Targeting

A range of tactics which ensure that the website pages are shown to users matching the countries and languages in which they search. The geo-targeting options include local domains, webmaster tools geographic settings, canonicals and Hreflang tags, local links, local hosting and languages. Geo-Targeting helps to identifying the geographical localization of that website.

Keyword Research

Finding the right keywords is absolutely key in search marketing and that means researching them rather than translating. Translating keywords to find search opportunities in other markets produces distorted results and poor performance.

Keyword Research always depends upon the theme (travel, web services, seo, shopping, IT or else...) of website, services/products present on the website depends upon the high search volume and less competition.

Local Domains

More technically known as ccTLDs or country codes, local domains have a number of important uses. They produce better conversion with local

users and are a particularly strong signal for geo-targeting. helps to target specific location from the domain. ex. --  .in  .co.in

Local Hosting

Websites served from local servers deliver pages faster and provide search engines with a local IP address to help in the geo-targeting decision-making. Proxies delivered from local servers can also be used for this purpose. so we should try to host our website from local server or server present in our country.

Hreflang Tag

A relative newcomer, the Hreflang tag helps to provide a geo-targeting signal to search engines. It’s a tag in the HTML which indicates a connection between two countries and enables Google to correlate the two.

eg. <a href="http://www.webseoservicesindia.com/" hreflang="en">Web Seo Services India</a>

International SEO

theis term is used by people thats meaning is that the website concerned is targeting several countries – but often they are English-speaking. For SEO in countries speaking different languages, the term “multilingual SEO” is more often used. There is much debate over whether international SEO is really different to domestic SEO, but I argue that it involves not just different languages but also different techniques and a completely different mindset.

Learning the Machine

All of the major search engines use machine learning. Machine learning means that the machine (ie. the computer) check that it has made errors in its selection and corrects the wrong terms, hence the term learning occurs.

Keywords do not translate, so content which has been worked for SEO purposes will lose the SEO benefit the moment they are translated – the keywords do not travel through to the translated content. In SEO-Localization, the keywords do travel !

IP  and User Agent Recognition

The user agent is basically the name of the crawler or browser connection as it accesses/crawl the web page and it’s own location on the web. It is used to determine the location from which the visitor is coming and to re-direct that particular visitor to a particular country based on the original IP address.

This is not to be recommended, by the way, as users should really can able to choose of which country information and language they wish to view. Redirecting “non-local” IP addresses can also result in non-local search engines crawlers (otherwise known as “Google”) being pointed to locations which are not the target or connected.

Your views and comments are welcome to improove this blog.

Thanks .........