15 Useful International Internet Marketing Search Terms

A recent conversation with international search marketers recently showed that the range of experience ranged from expert to beginner,despite their influential career positions. By the way, this doesn’t mean they weren’t all highly talented people – their way to get goals/positions were just very different.

The discussion makes us realize the importance of understanding the things – Internet Marketing Search Terms for you -

Page Rank

Created/owned by Larry Page and Sergey Brin and the original basis for the creation of Google Page Rank, the concept of inbound links creating authority and that authority being passed to the next in the chain. PageRank is a numeric value that represents how important a page is on the web.  It alos depends upon the quality of minimum outbount link on that perticul web page.

Calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

That's the equation that calculates a page's PageRank. It's the original one that was published when PageRank was being developed, and it is probable that Google uses a variation of it but they aren't telling us what it is. It doesn't matter though, as this equation is good enough.

In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.

Page Speed

it’s simply the time it takes for a page to appear to the user. how much time take to loaad on user's computer screen of a webpage. the measurements Google uses are taken from the browser and so take account of the speed of delivery of the page at a local level. we can’t just measure the size of the page and extrapolate what the speed might be !

SEO-Localization

SEO-Localization is a combination of localization or translation with on the web page search engine optimization. That is stating the obvious, but the trick behind the combination of these two processes is that they normally conflict.

Canonical Meta Tag

A meta tag which is included in the page HTML to indicate a single URL for otherwise duplicate content. Useful for global websites especially where they run content in world languages such as English, Spanish or French and where the same content is cascaded to all same language countries.

<link rel="canonical" href="http://www.abc.com/services.php?item=lucknow-blog"/>

CDNs

CDN stands for “Content Delivery Network”. Purpose of these networks to improve the user experience for using websites because they deliver quickly and have high availability. Global websites (.com) are important users of CDNs and this has become more important due to the speed of delivery of content now factoring into search engine algorithms. The downside of CDNs is they typically show search engines URLs not from the country the websites target.

Click Through Rate

A common term for pay per click ads of websites for many years. It means the percentage of users which see an ad and click on adds. Now it has been adopted by the organic search algorithms of search engines including Yandex, Google and Baidu.

Geo-Selector

Every global website needs a geo-selector if users need to be able to navigate to different countries or languages. Geo-selectors which cannot be crawled correctly by search engines are damaging to their owners’ website SEO performance. Geo-selectors need to be fixed or alternative methods of geo-targeting should be adopted.

Geo-Targeting

A range of tactics which ensure that the website pages are shown to users matching the countries and languages in which they search. The geo-targeting options include local domains, webmaster tools geographic settings, canonicals and Hreflang tags, local links, local hosting and languages. Geo-Targeting helps to identifying the geographical localization of that website.

Keyword Research

Finding the right keywords is absolutely key in search marketing and that means researching them rather than translating. Translating keywords to find search opportunities in other markets produces distorted results and poor performance.

Keyword Research always depends upon the theme (travel, web services, seo, shopping, IT or else...) of website, services/products present on the website depends upon the high search volume and less competition.

Local Domains

More technically known as ccTLDs or country codes, local domains have a number of important uses. They produce better conversion with local

users and are a particularly strong signal for geo-targeting. helps to target specific location from the domain. ex. --  .in  .co.in

Local Hosting

Websites served from local servers deliver pages faster and provide search engines with a local IP address to help in the geo-targeting decision-making. Proxies delivered from local servers can also be used for this purpose. so we should try to host our website from local server or server present in our country.

Hreflang Tag

A relative newcomer, the Hreflang tag helps to provide a geo-targeting signal to search engines. It’s a tag in the HTML which indicates a connection between two countries and enables Google to correlate the two.

eg. <a href="http://www.webseoservicesindia.com/" hreflang="en">Web Seo Services India</a>

International SEO

theis term is used by people thats meaning is that the website concerned is targeting several countries – but often they are English-speaking. For SEO in countries speaking different languages, the term “multilingual SEO” is more often used. There is much debate over whether international SEO is really different to domestic SEO, but I argue that it involves not just different languages but also different techniques and a completely different mindset.

Learning the Machine

All of the major search engines use machine learning. Machine learning means that the machine (ie. the computer) check that it has made errors in its selection and corrects the wrong terms, hence the term learning occurs.

Keywords do not translate, so content which has been worked for SEO purposes will lose the SEO benefit the moment they are translated – the keywords do not travel through to the translated content. In SEO-Localization, the keywords do travel !

IP  and User Agent Recognition

The user agent is basically the name of the crawler or browser connection as it accesses/crawl the web page and it’s own location on the web. It is used to determine the location from which the visitor is coming and to re-direct that particular visitor to a particular country based on the original IP address.

This is not to be recommended, by the way, as users should really can able to choose of which country information and language they wish to view. Redirecting “non-local” IP addresses can also result in non-local search engines crawlers (otherwise known as “Google”) being pointed to locations which are not the target or connected.

Your views and comments are welcome to improove this blog.

Thanks .........

5 Ways To Protect Your Website from Future Google Updates

With the recent Penguin update that came down a few weeks ago from Google, a lot of site owners are wondering what they can do to recover from a search engine penalty. We know that Penguin was designed to target webspam tactics (Panda was more about content quality), and while glaring black hat tactics like keyword stuffing are easy to spot and fix, it’s not always as simple to find the gray hat SEO tactics that might be contributing (or will with subsequent updates) to a search engine penalty. Many DIY SEO site owners run afoul of the Google Webmaster Guidelines simply because they don’t realize they are doing anything wrong.

If your site has managed to escape unscathed by a Google update so far, don’t assume that you’re free and clear forever. Each search engine update gets a little better at catching and flagging sites that are in violation of the Webmaster Guidelines. Before you find yourself in emergency mode because your organic traffic was cut in half due to a penalty, here are 5 things every site owner can do to protect their website and ensure that future updates will only help their site perform better in the search engines:
1. Forget About Keyword Density
There is no “right” number of times you should use a keyword in any given piece of content. Forget every piece of advice you’ve ever heard about keyword density (2%, 6%, use each keyword at least three times!) and just focus on writing great content. One of the few hard and fast rules of SEO is that content should always be written for the human reader first, the search engines second. Believe it or not, a well-written piece of content will partially optimize itself because the topic naturally encourages you to use various keywords. You never want to force a keyword into the content to meet some keyword count quota – it’s almost always going to negatively impact the usability of your content. Of course you want to optimize your content for SEO, but worry about targeting keywords AFTER you’ve written the content. You can go back and tweak the post to be a little more SEO friendly in the revision round.
2. Diversify Your Anchor Text
A lot of SEO experts are hypothesizing that exact match anchor text might have been a big flag for the Penguin update. It’s important to diversify your anchor text so the search engines don’t have any reason to suspect that you might be trying to manipulate the SERPs. Branded keywords are probably going to make up a large percentage of your anchor text portfolio, but you don’t want to rely too heavily on a short list of targeted keywords (and please don’t use CLICK HERE as anchor text; it has no SEO value) for your anchor text. Much like with optimizing your content, there is no “right” number of times to use a particular keyword or keyword phrase as your anchor text.
3. Remove Questionable Links From Your Link Portfolio
In the weeks before Penguin, Google started sending out notifications to many site owners warning them about “unnatural links” in their link portfolio. These could be link exchanges, paid links, unrelated links, links from splogs and low quality directories and so forth. If there are any links in your link portfolio that might catch the eye of Google for the wrong reasons, it’s best to do away with them now so you don’t have to worry about it later. Keep in mind that a few “bad” links aren’t going to destroy your SEO, especially if the vast majority of your link portfolio is full of great links. You can’t control who links to you, which has made many site owners worry about the ramifications of negative SEO (a competitor would purposely link from dangerous sites to you to hurt your site). It’s when you have an okay link portfolio or shady SEO past that you need to worry about scrubbing your link portfolio as quickly and effectively as you can.
Some SEO experts have also hypothesized that sites might feel a trickledown effect via their link portfolio. Even if your site wasn’t hit by Penguin, if a lot of the sites linking to yours were those poor quality sites Google penalized, links from those sites become pretty much useless to your SEO. Your site may have escaped unharmed, but your link portfolio took a big hit.
4. Analyze the Value and Quality of Your Content
Ever since the first Panda update last year, just about every Google update since then has been focused on quality, especially content quality. It’s hard to hold a mirror up to our own efforts sometimes, but take a good hard look at your content. Where is there room for improvement? Are there any thin pages that you could combine in order to make a strong page with a great user experience? Are there pages you should just delete entirely? Put yourself in the shoes of your customer – would you want to buy from your brand? Is your content compelling and user driven or is it just a bunch of company mumbo jumbo and ego?
If you haven’t already, now is the time to launch a company blog (or up the number of posts you have going live each week.) Onsite SEO and link building are crucial to long term SEO success, but content is really what is going to propel your brand forward. The more quality content you have built around your website the better you look in the eyes of the search engines. It gives your customers a reason to interact with your brand (and link to your site!), builds your online authority and helps grow your overall online presence.

5. Imagine There are No Search Engines
Speaking of overall online presences (and this is going to sound strange coming from an SEO professional), treat your online marketing like there were no search engines. It’s important to diversify your traffic sources so your entire online livelihood isn’t based on the mercy of the search engines. If Google didn’t exist, what other online activities would you invest into connect with your audience? Build up these other channels so that if your site is impacted by an update, you can survive until you figure out and fix the problem. Google doesn’t owe you anything, and even though they want site owners to do a good job with their SEO (it helps clean up the SERPs, which gives Google a better product) they aren’t obligated to make sure your site survives. It’s up to you to learn the rules of the online world and give your website the best chance at online success!
There are many, many things a site owner could so with their SEO that could trigger a penalty from Google. But these are 5 things a site owner can (and should) do to not only protect their sites from future updates, but actually benefit from them!

Google Expands AdWords Bid Simulator To The Campaign Level

Advertisers have long been able to simulate the results of bid changes at the keyword and ad group level, and, now, they can do so at the campaign level, as well, Google has announced.

The change will allow advertisers to model changes even when there’s not enough data to do so at the keyword or ad group level. They can also see what would happen if they raised or lowered all of their bids within the campaign by a certain percentage — say, 5%. Advertisers can see what would result if you changed all campaign bids to the same fixed value.

If a change looks promising, the system will be able to say whether an advertiser would need to increase the campaign budget to avoid being limited at the new bid value.

There’s also the opportunity to download the bid simulation data at the account or campaign level, and users can also download an AdWords Editor-compatible file with bid amounts at the simulated level, along with the ad groups and keywords to which they should be applied.

Campaign bid simulator can be found in the Opportunities tab within the left navigation tree.

Work Smart, Not Hard – An Introduction To Google Analytics Dashboards

I love my Google Analytics dashboard and I’m not ashamed to admit it. It saves me time, helps me look like I’m 100% on top of things when a client calls, and helps me add hours back into days that were previously spent hunting and pecking for information.

Right now, my client load consists of about 19 different domains that all have their own analytics installs. Each week that’s a lot of information to check, verify, monitor, and create an action plan from. Without my dashboards, and most importantly, my consistently formatted dashboards, I would spend hours finding information – now I have it all at the tip of my fingers.

Formatting dashboards across multiple installations used to be a pain. I’d have to open one client’s dashboard, then add widgets to another client’s dashboard one by one and arrange them in the order I prefer to see them. This was definitely a tedious and time consuming task.

Then I saw something magical in my dashboard one day – a simple little link. I knew I had just gained yet another chunk of time with which I can spend to make my clients’ money, as opposed to looking for data. I’m not sure how long this link has been there, so many changes have been happening in Google Analytics lately, who knows when it first appeared. Now that I see it, I just had to share, because it’s something that is going to make your life so much easier, I promise.

Before we talk about the magic, let’s talk about KPIs. What should you be looking at on a daily or weekly basis?

To be honest, that really depends on what is important to you. As I’ve shared before, all of my clients are in hospitality, and 99% of them are lodging hospitality of some sort, so the KPIs I monitor on a daily or weekly basis are similar for the most part.

Here is a list of the KPIs I look at and the order in which I have them set up in my analytics dashboard.

Revenue
Bounce Rate
Referrers
Transactions
Visits
Organic Visits
Paid Keywords
Landing Page
Unique Events (this is a click on a call to action – generally a “Book Now” type action)
Because I stay organized, and I keep every widget in the same spot, for every client’s dashboard, I can efficiently find information. An unexpected client call doesn’t leave me with uncomfortable silences while I log in and dig through links to find data; I have it all at the tip of my fingers.

I promised you magic, so here it is. Now within your Google Analytics dashboard, you can click “Share Dashboard” – and magically you’re provided with a link you can paste into a browser while logged into another account, and it will create your dashboard with the new client’s data pulled in.

Here’s How It Works
Have your dashboard set up the way you’d like it in one account. At the top of the “Home” page click on “Share Dashboard.”



You’ll be given a link – copy it somewhere safe for the next few minutes.



Now, login to your next client’s Google Analtyics account. (See the quick tip below for details on how to make this easier.)

Go to their profile and simply paste the URL into the browser. You’ll be asked which profile you want to add the dashboard to:



Once you choose your profile from the drop down menu, give you dashboard its name – you may want to set up a different dashboard for your client, they might like to see different data than you do. Click “Create Dashboard”.

Your dashboard will appear, in the order you want it, with the new profile’s data populated for your convenience.

Quick Tip for Beginners who review multiple accounts:

Set up a Google account and make it an administrator for all of your client’s analytics accounts. Do not create new profiles with your own Google account, you want the client to own their own data, so make sure you’re in their account when you set up new profiles and installations. By adding yourself to their account with administrative access, you can access every Google Analytics profile with one username and password.

If you and your client decide to go separate ways, they own their data, and can disable your access. If a new client comes on board, they can add you easily enough to their existing installation. Personally, I think it is 100% shady when an agency says they own your GA data because it’s in their dashboard and “can’t” give you the account. Yes, I’ve seen it happen more than once.

Helpful tips like those I’ve given you above are invaluable to making your work life more efficient and less tedious. If your day depends upon pockets of time, this technique will give you more of those pockets and less headaches.

As always, I’m very interested in any time-saving analytics tips you might have – please share them in the comments below – I know I’m not the only one looking for more time in my already hectic day!