Behind the scenes, there are a lot of components that keep a website up and running. It’s possible, and maybe even practical (depending on your business situation), to launch and run your website without many features enabled. Doing so will give you a functioning website, but it won’t give you an optimal one. Here are just a few examples of features you should be using on your site for SEO:
XML Sitemap: Take a look at any well-optimized site, and you won’t have to look far to find a sitemap. It’s one of the most basic features you can add to your site for optimization. The sitemap let’s search engine bots crawl your site more easily by providing a list of available URLs. Making your site easier to index helps it rank better. If you run a large website that updates frequently, you will want to make sure that your CMS is set to automatically update the sitemap when new content is posted.
Robots.txt: You’ll want a robots.txt file for identical reasons as the XML sitemap – to help crawlers do their job more efficiently. Google places a limit on the number of pages it will scan for your site. This can be problematic if you are running a large site – Google will never look at some of your pages. Furthermore, you can not tell Google which pages to index. You can, however, tell them which pages to ignore by using a robots.txt file. This increases the chances that Google will index only the important pages of your site.
Google Analytics: Although not necessary for the operation of your site, a Google Analytics account is necessary from a marketing perspective. If you want to manage your growth and impact on the Internet, or the success of a campaign – the best way is through analytics. Furthermore, the sooner you set up an account, the sooner you can begin collecting data to refer back to when running future campaigns.
1 comments:
This is great information! All these google updates are making the life of seo agencies so much harder than it used to be. I guess it's good though since it increases the quality of the internet content, but it also requires so much more effort now to get your page ranked higher. I guess there are pros and cons with everything.. I think it's intended more for the benefit of the customer than for the disadvantage of the internet marketers. It just depends on from what perspective you look at it. Thanks for sharing this info!
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